ADVERTISING'S NEW REALITY
"Our MOBILE Universe" | Marketing To A Mobile Age
The World of Advertising is Once again going through a Seismic Shift.
MOBILE is the Great Trend in Marketing Today. Digital (Data) Mixed with Traditional (Geography)
“When the Entire Nation is now a Mobile One –
AD Trucks are a MostEffective OOH Mobile AD Media to Reach American Consumers.”
Consider These Recent MOBILE Statistics
* 98% of U.S. Citizens aged 18-29 are Online & 80% of Americans have Smartphones.
* Mobile Devises will Surpass TV as far as time spent in 2019.
* 69% of Mobile Use is done on the Go & 49% of Website Traffic comes from Mobile Devices.
*80% of Americans are Online Shoppers & 49% of Consumers use Mobile Phones for Shopping.
* 61% of US consumers use their Mobile Devices in stores to Compare prices.
* 33% of all Mobile Searches are related to Location.
OOH & Mobile Stats
* Consumers Spend 70% of their waking hours away from home, (11 hours on average)
* OOH Reaches 90-95% of the Population in every Metro Area – So can Our AD Trucks.
* Consumers 18-64 spend more with OOH than any other AD Media except for Television.
* OOH Most Effective in Driving Online Activity and Click thru Rates - Nielsen study.
* A Mobile AD performs 45% Better than a Static Advertisement.
* Digital Ad Spend Surpasses 50% of Total Ad Spend in U.S.
* 80% of Marketers say they plan to Boost their use of Location Data over the next 2 years
