Advertising and Marketing in a Mobile Age

COMBINE This ...The Average American Travels 15,000 Miles a Year.

With ...The Transportation of more than $6 Trillion Worth of Freight!

And What Do You Have?... Modern Advertising Destiny!

Advertising Overview / Advertising Trends

In the past 5 years, Billboards and Outdoor Advertising have grown in popularity.

Part of the reason is - Billboard costs are lower, there is no cost to the consumer. They don't have to buy a paper, a magazine or cable TV. Outdoor ads cost 80% less than television commercials, 60% less than newspapers, and 50% less than radio ads - and even though billboards are seen as a non disruptive way to reach the public, they are also adding to the advertising clutter. And unfortunately, after a very short period of time, they blend into the landscape, making them ineffective. To solve this problem, advertisers want you to replace or rotate your ad every few months. Advertising agencies recommend you change your signage throughout the year, adding to the cost of using billboards.

A Very New Trend - Truckside / Trailer Advertising

In an American Truckers Association Study, 91% of People Notice Mobile Boards.

New “Mobile Ad Marketing” Media Benefits

• Cut thru the Ad Noise and Clutter
• Get Your Ad Noticed 91% of the Time
• Utilize our unique consumer inter-active edge
• Create Significant Savings to Your Clients.

MAM is a fresh alternative to many outdated, aged and inattentive advertising mediums. We focus on absolute innovation and to deliver a mass viewing audience to our clients by offering one of the hottest and greatest untapped marketing mediums available.

Billboards which can travel hundreds of miles each day or around a city block. The end result is millions of new eyes examining our customer's ads every few days.

MAM Currently Has over 20,000 Trailers Signed Up all Across America and pending deals with some of the biggest names in Domestic Freight Transportation.

HOW IT WORKS

1. You (The Client) determine what Market / Markets your client wants to be seen.
(Inner City , City to City, Statewide Routes or National Routes)

2. You Choose the Trailer Size and Trailer Quantity. (28 foot, 48 foot, 53 Foot etc...)

3. You Provide the Ad Graphics (2 Matching Sides)

4. MAM Sets up Vinyl Creation, Framing Installation and Tracking Device.

5. The AD Trailer Goes out and AD Impressions Begin.

Travel Trends

American are driving more. They spend an average of 15 hours per week in their car as commute times go up. Time spent in their car is triple the time spent reading the paper.

If you think of your own experience when you are driving you can immediately understand the enticement of something to look at besides dull landscapes and bumper to bumper traffic. Our ads get noticed because they are unique mobile signs designed for impact.

Another bonus for those seeking the attention of young men age 18 to 34, they spend more time in the car than any other group, a total of 20 hours each week. And mega-milers, those who travel more than 260 miles a week are upscale, educated and far more likely to be employed full-time. (Arbitron National In-car Survey)

AMERICANS Will Travel 3 Trillion Miles This Year... And MAM Will Be Right There Beside Them …

The Current Advertising Dilema

It is estimated that the AVERAGE American is exposed to over 3,000 ads a day.

To avoid the ad noise people throw their mail unopened into the garbage. Magazines sit around the house unread. Newspapers pile up until thrown out. When an ad comes on TV, consumers channel surf or head to the kitchen. Me, I read between commercials, they're getting so long.

According To Media Post Magazine, Across 3 Major Media - TV, Newspapers and Magazines - Americans were Shown 2 Million More Ads in January of 2005 than in The Same Month in 2004.

That’s a Big Spike in the amount of Advertising Clutter for Americans to contend with. If You Factor in other major media such as radio, online, cinema, point -of- purchase and the increase in new media outlets, the story only gets worse.

Media advertising keeps getting more and more expensive. Risk rises with the expense, requiring the return on risk to be greater.

Advertising Media / ROI

When you invest in media, you need a higher and higher return. If you run an ad on Oprah, you need a big payoff. The increase in revenue, however, isn't commensurate with the increased risk and may not be justified.

Over the years millions have been spent in creating a brand. Advertisers use interruption marketing to draw attention to their product and to create differentiation for their product. They have continued to use interruption marketing in spite of the increasing noise in the marketplace, making differentiation a zero-sum, advertising based game.

Unfortunately the less the public pays attention, the harder advertisers try to get the consumers attention, creating more noise in the market place.

The overflowing clutter and growth have made interruption marketing almost worthless. And yet, advertisers rely almost solely on interruption

"One product after another is fading away, for the simple reason: the ads can't pay for themselves anymore." Seth Godin, The Purple Cow

These Advertising trends are what make MAM such a needed alternative.

Edge (Mobile) Marketing

"Being remarkable is the shortcut to growth." Edge marketing is getting away from center. It's going to the edge where you can be seen. You want someone to willing make a remark about your product. And, when they do you have become remarkable. "Being distinctly different, and therefore remarkable what matters.People talk, and word spreads - success follows. (Seth Godin - The Purple Cow)

U.S. Transportation Stats

* 1/3 of Urban Interstates carry more than 10,000 Trucks each day. Top

(1) There are nearly 4 million miles of roads in the United States, enough to circle the globe about 160 times, go to the moon and back more than 8 times, or take 800 round trips between New York and Los Angeles.

(2) In 2002, an average U.S. car or light truck (e.g., SUV or pickup) was driven about 12,000 miles – a distance equal to a journey about half-way around the world.

(3) In 2003, the value of imported goods and goods slated for export that were carried on the nation's transportation network amounted to nearly $2 trillion--$1,259 billion in imports and $724 billion in exports.

(4) In 2001, imports and exports accounted for about 18 percent of the value of the nation's overall freight shipments.

(5) The average U.S. household now has more cars and other personal vehicles than drivers – 1.9 personal vehicles compared to 1.8 drivers on average per household.

(7) U.S. households with three or more vehicles are much more numerous than households with no vehicle—24 percent of households had three or more vehicles while 8 percent had no vehicle in 2001. About 31 percent of households had one vehicle and 37 percent had two.

(8) U.S. public transit ridership grew 24 percent in the 1995 through 2001 period -- from 7.8 billion to 9.7 billion unlinked passenger trips.

(9) Construction of the U.S. Interstate Highway System was the largest earth-moving project in the history of the world. Nearly 42 billion cubic yards of earth were moved. In comparison, “only” 362 million cubic yards were moved during construction of the Panama Canal. The concrete used to construct the Interstate System could build a wall nine feet thick and 50 feet high around the world’s equator.*

(10) There are 62 routes on the U.S. Interstate System. Of these, only three are transcontinental highways, running from coast-to-coast (I-10, I-80, I-90). However, seven interstate routes connect Canada and Mexico.* Top